Bach. Business Administration, marketing major and Environment program, 2nd cycle in progress
Product development process, sustainable packaging, product portfolio
Marketing / Segmentation, Positioning, Differentiation, new market development
‘’With a bachelor’s degree in hand and a 2nd cycle diploma in progress at Sherbrooke University, I make companies profit from 30 years of experience in high level functions related to marketing strategy and management, innovation and sustainability in industries such as agriculture, horticulture and agri-food.
I have been part of many management committees and evolved in companies such as Cascades, Scotts MiracleGro, Fafard, in addition to launching a few businesses of my own. I therefore developed excellent business skills and a holistic view and understanding of the multiple challenges that a company can face. I now provide my expertise through mandates related to sustainability, new market identification, packaging, segmentation, and positioning.’Sonia Benoit
Pour joindre Sonia
Bach. Business Administration, marketing
Processus de développement de produit, Éco-conception d’emballage, Portfolio de produits
Marketing / Segmentation, Positionnement, Différenciation, Nouveaux marchés et débouchés
Prior to launching my own consultancy, I cumulated more than 20 years of experience in
marketing for different types of companies such as Danone, Transat, Bio-K and Agropur. As
Director, and then Marketing Vice-President, I successfully launched and/or developed several
national brands such as Activia, Natrel, Québon, and Bio-K+.
Today, with my experience and knowledge, I am driven to help companies prosper in their
respective markets. I focus my activities on building brand image, on developing solid and
differentiated brand positioning, and on crafting marketing plans to achieve your targeted
My goal: to build powerful, relevant and lasting brands to help you achieve your business
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