Mylène Couture
Bach. Business Administration, marketing
Mob.: 514-995-4005
Marketing Strategy
Marketing Strategy and Marketing Plan, Brand Positioning, Portfolio and New Product Development, Packaging Development.
Prior to launching my own consultancy, I cumulated more than 20 years of experience in
marketing for different types of companies such as Danone, Transat, Bio-K and Agropur. As
Director, and then Marketing Vice-President, I successfully launched and/or developed several
national brands such as Activia, Natrel, Québon, and Bio-K+.Today, with my experience and knowledge, I am driven to help companies prosper in their
respective markets. I focus my activities on building brand image, on developing solid and
differentiated brand positioning, and on crafting marketing plans to achieve your targeted
business objectives.My goal: to build powerful, relevant and lasting brands to help you achieve your business
objectives.Reaching Mylene
Marketing
Sonia Benoit
Bach. Business Administration, marketing major and Environment program, 2nd cycle in progress
Mob. 514-966-2472
Product development process, sustainable packaging, product portfolio
Marketing / Segmentation, Positioning, Differentiation, new market development
‘’With a bachelor’s degree in hand and a 2nd cycle diploma in progress at Sherbrooke University, I make companies profit from 30 years of experience in high level functions related to marketing strategy and management, innovation and sustainability in industries such as agriculture, horticulture and agri-food.
I have been part of many management committees and evolved in companies such as Cascades, Scotts MiracleGro, Fafard, in addition to launching a few businesses of my own. I therefore developed excellent business skills and a holistic view and understanding of the multiple challenges that a company can face. I now provide my expertise through mandates related to sustainability, new market identification, packaging, segmentation, and positioning.’
Sonia Benoit